Reformation

Founded in 2009, Reformation (Ref) is a global lifestyle brand on a mission to bring sustainable fashion to everyone. Ref combines vintage-inspired designs with eco-friendly business practices, releasing twice-weekly limited-edition collections for individuals who want to feel beautiful and live sustainably. While sustainable measures are incorporated into every aspect of its operations, the company’s efforts ladder up to two hero commitments: becoming Climate Positive by 2025 and Circular by 2030. Its products have been climate-neutral since 2015 and the business has been Climate Neutral Certified since 2021. The brand has also established itself as a leader in retail innovation, pioneering a proprietary tech-enabled store concept that brings the best of its online experience to its physical doors.