Reformation
Tempe, Arizona
2024
Student project / Digital marketing and PR writing for Reformation
Founded in 2009, Reformation (Ref) is a global lifestyle brand on a mission to bring sustainable fashion to everyone. Ref combines vintage-inspired designs with eco-friendly business practices, releasing twice-weekly limited-edition collections for individuals who want to feel beautiful and live sustainably. While sustainable measures are incorporated into every aspect of its operations, the company’s efforts ladder up to two hero commitments: becoming Climate Positive by 2025 and Circular by 2030. Its products have been climate-neutral since 2015 and the business has been Climate Neutral Certified since 2021.
Digital marketing
Client Presentation (Available November 2025)
Click to view the client presentation deck.
Public relations
Media Audit
Resources Audit, Social Media Analysis, Traditional Media Analysis
Backgrounder
Information, Overview, Client Description (4 P’s), Industry Overview
Fact Sheet
About Ref
Media Kit
Fact Sheet
News Release
Media Advisory
Key Leadership Biographies
Customer Testimonials
Multimedia Elements — Instagram Stories
Blog
Feature Story
Click the button below to view the feature story.