Infusion Coffee & Tea Crafters

Background

Infusion Coffee and Tea Crafters is a local business originating in Tempe, Arizona. The owner, Patrick O'Malley, has dedicated 30+ years of his life to researching the coffee industry and implementing that knowledge into products and services that serve our community.

Patrick is not just a coffee connoisseur, but rather has an interest in all aspects of the industry, from knowing how to repair machinery, to sourcing from local farmers and testing for quality, to brewing techniques and flavor pairings.

At The Heart

QUALITY: Coffee beans are personally sourced by the owner. All coffee beans go through an extensive testing process to ensure top-quality coffee with favorable flavor profiles.

ETHICALITY: Infusion's coffee beans are bought through direct trade with farmers. Infusion believes in using the company's purchasing power to make a positive impact on farmers and allow them better wages for their work.

SUSTAINABILITY: Sourcing directly from farmers allows for more sustainable business practices.

Imagery and Color Choice

COFFEE BEANS + TEA LEAVES: Coffee is the main product and focal point of testing and research. Infusion takes many steps to ensure the perfect cup. The store also curates many loose-leaf tea blends.

WATER: All water used for brewing at Infusion is filtered through a water system certified by the Specialty Coffee Association (SCA).

WOOD: As can be seen in Infusion stores, wooden accents emphasize the company's commitment to the earth and responsible sourcing promises.

GREENERY: The owner was introduced to the art and science of coffee production while in Hawaii. Coffee is often grown in such climates.

ORANGE: Signals energy and vibrance -- what the perfect cup of coffee should provide.

GREEN: Taps into the natural, fresh, and earthy elements of the coffee and tea business.

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